Evaluating Understanding of Popular Press
نویسنده
چکیده
The authors are with the Institute for Social Research, University of Michigan. Address reprint requests to William H. Yeaton, University of Michigan, Ann Arbor, MI 48106. This research assessed the ability of a sample of persons on a college campus to understand media reports of health research. Three or four articles on each of five contemporary health topics (dietary cholesterol and heart disease, treatment for breast cancer, starch blockers, drug treatment for heart disease, test tube skin) were selected from widely circulated newspapers (e.g., New York Times ) and magazines (e.g., Newsweek ). A sample of 144 college students responded to content-based and applicationbased questions derived from photocopies of these popular press articles. The overall rate of reader misunderstanding approached 40% and generally fell beween one third
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